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About me.

The Creative Mind Behind vero.

Renate Karletz
Dipl. Kommunikationsdesignerin (FH)

Creative. Not reactive.

I Think Ahead. And Beyond

Design isn't just a job for me. It's my passion, my calling and the driving force behind more than three decades of bringing brands to life. I draw, observe, question and experiment. I'm fascinated by the little quirks that make people and businesses unique – because that's often where a great idea begins.

My journey took me from traditional bookbinding through fine art to a degree in communication design. I learnt the craft of paper, typography and design from the ground up. That deep appreciation for genuine craftsmanship has never left me. Today, it's complemented by the possibilities of the digital world, new technologies and a constant curiosity to learn more.

I founded vero design in 1995. After many successful years running my own agency with six employees, I made a conscious decision to return to working independently. Not to do less, but to stay closer to my projects and the people behind them.

Today, my clients get everything directly from one creative mind: ideas, design, copywriting and technical implementation. No unnecessary detours, just direct communication, years of experience and a healthy dose of curiosity.

I like to look beyond the obvious, find solutions where others might have given up, and never lose sight of the bigger picture – or my sense of humour. My work? I take it seriously. But there's always room for a wink.

Tell me what you have in mind. I'd love to hear about your project!

I haven't just designed for businesses.
I've had the privilege of accompanying some from their very first steps – and growing alongside them.

The Foundations. My Journey.

1990–1994  
Degree in Communication Design, Munich University of Applied Sciences

1988–1990  
Fine Art Academy with Professor Seeger, Munich

1987–1988  
Traditional Bookbinding Apprenticeship, Munich

1985–1987  
College of Art and Design, Munich

Experience. Creative Milestones.

Since 1995: vero design  
Founded by me and independently managed ever since.

1994–1995: Art Director at AT-Verlag  
Switzerland and Munich

Freelance Work for Publishers, Magazines and Agencies  
Including Burda, Delius-Klasing, Jahr-Verlag, Savoir-Vivre, Freundin, Wohnträume, Tirol-Werbung, Mattfeld & Sänger and Maro & Partner.

Corporate Communications. International.  
Concept development and design of annual reports, employee campaigns, product catalogues, technical illustrations, print and digital media – for clients including E.ON, EagleBurgmann, Rollo Solar, ProPack, Linux New Media and Microsoft.

Editorial Design, Culture & Tourism  
Design of magazines, cultural journals and tourism brochures – including projects for Art Concerts, the Richard Strauss Institute and destinations such as La Palma, Achenkirch and Benediktbeuern.